Skechers: Walk in Comfort, Live Beautifully with TKL's Campaign
The familiar adage "good shoes take you to good places" holds true, but at TKL, we believe it extends beyond physical journeys. It's about making the right choices – the right people, the right opportunities, and the right fit for you.
Imagine squeezing into gorgeous yet painful shoes. Why settle for discomfort when you can prioritize what feels good? Because when things fit perfectly, life becomes a smoother, more enjoyable ride. Every moment becomes more beautiful.
This philosophy is the heart of our "Comfortable Shoes, Beautiful Life" campaign for Skechers Vietnam. Inspired by the vibrancy of Broadway musicals, we crafted two iTVCs that blend jazz, ballet, rock, tango, and street dance with a touch of humor. Just like these diverse styles come together seamlessly, comfort and beauty are the hallmarks of every Skechers shoe.
Our creative vision resonated with Skechers Singapore, who approved it for a full-fledged campaign across iTVC, key visuals (KV), and media in the Vietnamese market throughout 2022 and Q1-2023.
Beyond our role as the Creative Agency, this project fostered valuable collaborations. Partners like Saatchi & Saatchi VN and FGS Production provided exceptional support, allowing the TKL team to navigate the long-term "Comfortable Shoes, Beautiful Life" campaign smoothly.
A special thanks to the Skechers Marketing Team in Vietnam. Their unwavering commitment, from the initial pitch to execution, exemplified the power of teamwork. As the saying goes, "if you want to go far, go together." And on that journey, a comfortable pair of Skechers is the perfect way to walk "smoothly and beautifully" towards your goals.
Credit:
Cʀᴇᴀᴛɪᴠᴇ Aɢᴇɴᴄʏ: Studio TKL
Cᴀᴍᴘᴀɪɢɴ Sᴛʀᴀᴛᴇɢʏ: 𝐒𝐚𝐚𝐭𝐜𝐡𝐢 & 𝐒𝐚𝐚𝐭𝐜𝐡𝐢 𝐕𝐍
Pʀᴏᴅᴜᴄᴛɪᴏɴ Hᴏᴜsᴇ: 𝐅𝐆𝐒 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧
Mᴇᴅɪᴀ Aɢᴇɴᴄʏ: 𝐖𝐚𝐭𝐞𝐫𝐦𝐞𝐥𝐨𝐧 𝐌𝐞𝐝𝐢𝐚
Set Design Illustrations
Behind The Scenes
Campaign Key Visual
Social Content
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